The departure of Kyle and Jackie O from KIIS has left a significant void in the Sydney radio landscape, as evidenced by the latest radio ratings survey. The duo's departure has resulted in a substantial decline in KIIS's breakfast market share, from 11.7% to 8.2%, with an average audience decline of one-third from 93,000 to 62,000 listeners. This trend is even more alarming when compared to the previous year, where Kyle and Jackie O enjoyed a 12.5% share of the Sydney market, a 34.4% decline in market share. The impact of their departure extends beyond just the numbers, as the legal battles and associated costs further strain the station's resources. This situation raises questions about the future of KIIS and the effectiveness of ARN's national syndication strategy. The survey also highlights the success of SmoothFM, which recorded a 13.1% share, and the resurgence of 2UE, which climbed from 2.7% to 4.2% in the AM band. The ABC's struggles in the Sydney radio market continue, with a 4.6% share, marking its worst performance in the modern ratings era. The article concludes by emphasizing the need for KIIS to adapt and recover, as the competition in the radio industry remains fierce.
